尤飞,贾丹.商品包装的奢侈度评价[J].包装工程,,():.
YOU Fei,JIA Dan.Evaluation of Luxurious Degree of Commodity Packaging[J].Packaging Engineering,,():. |
| 商品包装的奢侈度评价 |
| Evaluation of Luxurious Degree of Commodity Packaging |
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| DOI： |
| 中文关键词: 包装奢侈度 评价指标体系 层次分析法 灰色关联度分析 过度包装 |
| 英文关键词: luxurious degree of packaging evaluation index system analytic hierarchy process grey related analysis over-packaging |
| 基金项目:上海理工大学博士启动基金（ 1D-13-309-007） |
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| 中文摘要: |
| 目的 研究商品包装的奢侈度评价体系。 方法 分析商品包装的影响因素，从包装的经济性、储运性、展销性和环保性 4 个方面选择 11 项评价指标，构建了商品包装奢侈度的评价指标体系，并给出了各项评价指标值的计算方法。根据各项评价指标对包装奢侈度的性能影响程度，构建了包装奢侈度的层次分析模型，并求解出了各项评价指标的权重。基于灰色关联度分析的评价理论，计算了各项评价指标与其最优值的灰色关联度值，以实现包装奢侈度的综合评价。 结论 相比过度包装和适度包装的评价而言，包装奢侈度的评价体系更具有客观性和合理性。包装奢侈度的评价目标是对包装方案的优化。通过商品包装奢侈度的评价，包装设计师可以从同类商品包装中获得更多的优化空间和理念。 |
| 英文摘要: |
| To study the evaluation system of luxurious degree of commodity packaging. After analyzing the influencing factor of commodity packaging, eleven indexes are chosen to establish the evaluation index system of luxurious degree of packaging according to the packaging cost, the performance of transport, store, sale and environmental protection. Moreover, the computation method of every index is proposed. The hierarchical model of luxurious degree is established on the basis of influencing degree of every index for the property of luxurious degree. The model is solved to get the weight of every index. Based on the evaluation theory of grey related analysis, the gray relation grade of every index and its optimum is calculated to synthetically evaluate the luxurious degree of commodity packaging. In contrast with over-packaging and moderate packaging, the evaluation system of luxurious degree of packaging is more objective and reasonable, and its goal is to optimize the packaging solution. On the basis of the evaluation result of luxurious degree, the packaging designer can get more optimizing spaces and ideas from the packaging of similar commodities. |
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