朱国玮,陈宁川.包装对食品过量消费的影响述评及启示[J].包装工程,2016,37(19):78-83.
ZHU Guo-wei,CHEN Ning-chuan.Review and Implications on Excessive Consumption Affected by Food Package[J].Packaging Engineering,2016,37(19):78-83. |
| 包装对食品过量消费的影响述评及启示 |
| Review and Implications on Excessive Consumption Affected by Food Package |
| 投稿时间：2016-04-08 修订日期：2016-10-10 |
| DOI： |
| 中文关键词: 食品包装 过量消费 心理机制 |
| 英文关键词: food packaging excessive consumption psychological mechanism |
| 基金项目:国家自然科学基金（71271079） |
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| 中文摘要: |
| 目的 探究食品包装对消费者感知和偏好的影响。方法 将包装元素分为尺寸、形状、材质、图片、文字等，通过总结营销学、营养学、心理学和食品科学等领域的相关研究，分别探究食品包装的不同元素对消费者食品消耗量的影响及其背后的心理机制。结果 食品包装在很多情况下会影响人们的判断偏差，并最终导致食物过量消费。结论 研究结果有利于设计出更合理的食品包装，减少食品摄入过量现象，引导更健康的包装食品消费。 |
| 英文摘要: |
| The work aims to explore how food package affects consumer's perception and preferences. Packaging elements were divided into size, shape, material, text, images, etc. Related researches in fields of marketing, nutrition, psychology and food science were concluded to explore how different elements of food package affected consumers’ food consumption and study its internal psychological mechanism respectively. Food package always influenced consumers’ judgment bias and eventually caused excessive consumption. In conclusion, this research will be helpful to design more reasonable food package, reduce food intake extravagancy and lead to healthier consumption of packaged food. |
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